Standalone Brand Tracking

Where integration of brand and CEM is inappropriate, we offer stand-alone research and consultancy. Our approach to brand tracking, evaluation and strategy follows a clear framework

Insight

• Internal consultancy and stakeholder discovery - placing work within wider historical and organisational context
• Ongoing tracking - either brand, or brand + comms, via a range of research methodologies
• Real time data flows to Fizz analysis platforms - allowing for daily dashboard updates and diagnostics
• Use of open-ended questioning and advanced text analysis to elicit rich brand evaluation on consumers' own terms.

Analytics

• Brand diagnostics suite - establish competitive opportunities, confirm brand resonance by segment
• Campaign diagnostics suite - examine success and media performance for a given campaign or execution
• Unstructured brand analysis - harness social media and customer comments to map brandspace in the customer's own language.

Activation

• Fizz Dashboarding System - real time brand reports, with drill-down KPIs
• Brand Mapping - visual representation of brandspace, using consumers own language
• Brand Workshops - planning sessions, designed to both review insights and create action