Other Services

Creating exceptional customer experiences is at the centre of everything Nunwood does. We use this goal to focus our client's other research and strategy programs around the customer, linking everything together for a Total Customer view:

Segmentation

Experience excellence is about making choices about which customers to delight. Through segmentation, we provide answers - informed by commercial value analysis and brand fit.

Nunwood help develop and Activate segment strategies, then cascade them through our 5M model: mapping, measuring and managing customer segments according to unique needs. 

Proposition Development

Central to experience design is the creation of propositions that delight. We use the core program to show where this is needed, then work creatively with concepts, referencing best practice from other markets.

In the telecoms and financial industries, our modelling capabilities then allow leaders to simulate the impact on the overall experience and business returns, creating a clear commercial grounding for investment.

Shopper Insights

Retail channels - both digital and offline - are the principal drivers of sales, but the most experientially sophisticated. Optimizing them requires specialist tools.

Where central CEM programmes demand channel or category optimization, we deploy specialist shopper tools, ranging from research, to observation through to biometrics.