Shopper Insight

The future of retail is radically different to the model most retailers currently operate.

Both retailer and brand owner must collaborate to re-imagine the in-store customer experience, evolve the net experience and interact with the customer in new ways.

When systematic customer experience management identifies shortfalls and development needs in the retail channel (whether online or offline) our sophisticated diagnostic toolkit delivers the insights to restore and renew.

Nunwood are uniquely positioned to help you understand the changing needs and behaviors of your current and potential shoppers. Our 'best in class' research expertise includes a comprehensive toolkit of qualitative, quantitative and analytics techniques. Alongside this, our leadership team has direct commercial experience in a range of senior retail roles such as category management, format development, marketing and store management, meaning our understanding of the industry and the needs of your stakeholders is unrivalled.

Toolkits

To uncover insights into the shopping process Nunwood has assembled a broad research toolkit encompassing both cutting edge as well as traditional methods.

We split our shopper insight toolkit into three groups, as follows

1. Observation

• Fixed video camera analysis
• Eye tracking analysis
• Ethnography both in store and in home.

2. Measurement

• 3D Virtual Shopping
• Online Surveys and associated analytics
• Entry & Exit Interviews

3. Enquiry

• Accompanied shopping
• In store intercepts
• A range of depth techniques including carousel and friendship group techniques
• Longitudinal methods such as diary keeping and online communities